Surprising Cannes Lions
We were probably the only agency in the world that had no idea that it had won two of the coveted Cannes Lions at the renowned advertising festival in Cannes: Gold in the Media category, Silver in the Non-profit category.
Background to the case
Exactly one year after the devastating earthquake that cost more than 50,000 lives in Turkey and Syria, "Aktion Deutschland Hilft" launched an extraordinary campaign to provide a particularly emotional reminder of the events and the dramatic situation of those affected, which continues to this day. In close cooperation with the creative agency Havas Germany and Creative House, the creative unit of Seven.One AdFactory (ProSiebenSat.1 Group), the "Das große Wachbeben" campaign was launched. This was a media wake-up call that literally caused the media throughout Germany to tremble. With the support of our PR work.
The idea behind the campaign
As reporting and therefore attention for the earthquake victims waned and the willingness to help fell accordingly, Germany needed to be shaken up: And so the screens on digital advertising spaces in public spaces (WallDecaux) shook, as did websites, the screens of streaming providers and major TV stations. Even the radio shook emotionally. The quake on the anniversary was simulated everywhere.
"The colleagues from Havas Germany and the Creative House at Seven.One AdFactory moved people with their really great creative idea. That's as good as it gets," says Jochen Kalka, Managing Director of schoesslers. "We supported this campaign with PR activities full of enthusiasm and pride."
The fact that schoesslers has now won two Lions in Cannes for this "was a huge surprise for us," says agency founder and Active Partner Julia Schössler. "For us, it was simply an extremely important and at the same time incredibly effective because it was a creative pro bono campaign." The names of the schoesslers team appear on the official credits.
Social commitment
The schoesslers agency regularly supports pro bono campaigns, currently also the platform for social commitment C_SR, which works together with Karl Graf Stauffenberg and Holocaust survivor Margot Friedländer to strengthen democracy.
Awards without end
Thanks to Havas Germany and Seven.One AdFactory, we also achieved 4.5 million impressions with schoesslers in just one day for the "Wachrütteln" campaign and received many other international awards. These included Gold in the DooH Creative Challenge, The Best Agency Award and a Bronze Effie. Internationally, the idea received a number of other prestigious awards.