News podcast expands Acast's cross-platform marketing offerings to include audio, video, and social media.
Acast continues to expand its podcast portfolio: Effective October 1, 2026, the company will take over exclusive marketing of the podcast “ZAHLTAG,” created by and featuring TV host Daniel Boschmann.
The twice-weekly show has grown into a rapidly expanding podcast in the German-speaking world within a year. In addition to traditional audio reach, the partnership is based on a holistic media strategy that also incorporates video and social media content.
There’s no shortage of news. But who actually explains what’s behind the headlines? That’s exactly where “ZAHLTAG,” created by and featuring Daniel Boschmann, comes in. The podcast combines current events with entertainment, turning them into news-based entertainment. The concept: first the news story, then the digression. That’s precisely what gives “ZAHLTAG” its unique character. Whether it’s politics, society, science, sports, pop culture, or social media—the starting point is always a set of numbers that spark curiosity. Daniel Boschmann sees himself as a curious host who wants to understand what’s behind the news and share that understanding with his audience.
In conversation with his prominent guests, he learns about their personal viewpoints and gains new perspectives. Thorough research and surprising facts are combined with humor, personal observations, and a clear stance.
The result is a podcast that informs without sounding like a news broadcast and entertains without losing sight of the relevance of the topics. “ZAHLTAG” is the cheerful beacon in the turbulent sea of the news deluge. On Tuesdays, it’s a solo show; on Fridays, it features prominent guests who bring additional perspectives. Context, clear opinions, and just the right amount of lightheartedness—for more information without leaving you feeling completely overwhelmed.
The podcast market is growing, in part thanks to video
81 percent of German podcast listeners use both audio and video; 76 percent consume podcasts in at least two formats. 65 percent have started an episode in one format and finished it in another, and 70 percent switched platforms to do so. In addition, 86 percent of podcast listeners also follow their creators outside of the podcast. The figures from Podcast Pulse 2026 show that podcasts are evolving into cross-platform creator ecosystems—with new touchpoints for brands across audio, video, and social media.
Kristin Lissner, Content Director at Acast, says: “We are very pleased to welcome Daniel Boschmann as a new, prominent figure in the podcast world at Acast. ‘ZAHLTAG’ just turned one year old and has gained impressive momentum in this short time. We’re proud to be able to market the show, including its video component. Together, we want to think beyond just audio reach and offer advertising partners integrated touchpoints across audio, video, and social media.”
Audio remains at the core; video enhances the experience
Podcasts are increasingly being discovered and consumed across multiple platforms and in a variety of usage scenarios. Audio allows for flexible use in everyday life, while video creates additional opportunities for visibility, social clips, and visual brand integrations.
This combination is also relevant for advertising effectiveness: The YouGov Podcast Ads Report 2026 Germany shows that 86 percent of video podcast users have already responded to podcast ads. Among audio-only listeners, the figure is 62 percent. These figures highlight the potential of an integrated approach in which audio and video serve different purposes within a campaign.
Through this partnership, Acast is further expanding its range of cross-format marketing solutions. Advertising partners will have the opportunity to activate “ZAHLTAG” across various content formats and platforms—from traditional audio ads to video integrations and social media content.
About “Payday”
"ZAHLTAG" airs twice a week and is hosted by TV presenter Daniel Boschmann. The show is available as an audio and video podcast and combines podcast content with social media and video content. New episodes are released on Tuesdays and Fridays.
Caption/Photo credit: Daniel Boschmann, TV host. © Acast