With the creation of the new position of Chief Sales Officer (CSO), the EIRICH Group is strategically expanding its international sales organization. Since September 1, 2026, Volker Fitz, a long-time sales manager, has been responsible for the technical leadership and coordination of all of the company’s global sales activities.
EIRICH – The EIRICH Group, a globally recognized specialist in mixing technology and processing systems, has appointed its long-standing sales manager, Volker Fitz, as Group-wide Chief Sales Officer (CSO) effective September 1. The focus is on Eirich’s commitment to offering customers worldwide tailor-made and customized solutions for the best possible products and processes. This requires a deep understanding of the specific requirements of each market. With its 16 locations worldwide, the company operates close to customers and markets, bringing industry-specific expertise directly to the local level.
With the newly created position of Chief Sales Officer, Eirich is promoting close integration of its sales organization on a global scale to comprehensively fulfill its performance promise internationally.
Many years of experience, consistent development
Volker Fitz has had close ties to the EIRICH Group for many years. He began his career in technical sales in 2000. This was followed by positions with increasing responsibility: Starting in 2014, he led the Asia sales team before taking over overall management of sales at the Hardheim location in 2018. He has also been an authorized signatory of the company since 2024. With his appointment as Chief Sales Officer, he is now taking the next step in his steady career progression within the group.
Focus on Strategic Management
As CSO, Volker Fitz is responsible for the strategic management of the EIRICH Group’s global sales activities. His key responsibilities include, in particular:
- the continued development of markets and customer industries,
- the systematic exchange of best practices among the companies,
- as well as closer integration of sales, engineering, product management, and development across all Eirich companies worldwide.
In the future, the Chief Sales Officer will assume overall responsibility for the international sales organization. Close, collaborative work between the CSO and local sales teams is a key component of the new structure.
“Our markets in Asia, Europe, and the Americas are increasingly diverging,” explains Stephan Eirich, Managing Director of Maschinenfabrik Gustav Eirich GmbH & Co. KG. “But in our view, this is precisely what calls for centralized sales management. Volker Fitz has known our organization for over 25 years from virtually every perspective—from technical sales to site management. It is precisely this understanding that will enable him to drive the integration of our sales activities in a way that aligns with our identity and value proposition.”
“Our sales organization is growing alongside our group’s international expansion,” adds Volker Fitz regarding his new role. “The goal is to integrate our existing expertise and knowledge of the various local requirements on an international level, thereby creating synergies. We serve our customers worldwide with a unified voice and consistent standards. A customer in São Paulo receives the same quality of consulting as a customer in Hardheim—even if the path to achieving that varies greatly depending on the market.”
Caption/Photo credit: Volker Fitz. © Eirich Group