- Access to broad TV streaming reach and improved audience targeting for businesses of all sizes and industries
- Simplified booking process for advertising on streaming platforms such as Netflix, Prime Video, Joyn, YouTube, and many more
- Support for the Production of Commercials
Digital marketing specialist esome is now making advertising on premium streaming platforms such as Netflix, Prime Video, and Joyn accessible to small and medium-sized businesses, startups, and local businesses. Through a new self-booking platform, companies can transparently and independently book regional streaming TV campaigns for trades, retail, travel, services, and many other industries. This marks the first time esome is giving small and medium-sized businesses the opportunity to place their marketing campaigns on premium streaming TV and deliver them locally and to specific target audiences.
Booking takes just a few minutes and is available for campaign budgets starting at 3,000 euros. Users select their target region, define their desired target audience, and set the campaign duration. The esome platform then handles the campaign’s delivery, optimization, and technical execution. Numerous small and medium-sized businesses in Germany already trust esome. melius Therapie GmbH, an interdisciplinary network of practices for speech therapy, occupational therapy, and physical therapy, is among the first to test the self-booking platform.
Companies that do not have their own video footage also receive support in producing their commercials. Based on existing client materials, esome develops simple creative concepts, quickly coordinates storyboards, and produces 10- to 15-second videos for the booked streaming providers. In addition, esome handles quality assurance and ensures that the videos meet the technical requirements of the respective providers.
“It’s becoming increasingly difficult for small and medium-sized businesses, startups, and local businesses to make their voices heard in the increasingly saturated and expensive digital advertising channels,” says Benjamin Bunte, CEO of esome. “At the same time, TV consumption is shifting more and more toward streaming platforms. Until now, however, this premium channel has been difficult for SMEs to access: bookings were typically handled by large media agencies and required budgets that were affordable mainly for large corporations. Yet streaming platforms offer more precise targeting, higher attention levels, and a continuously growing reach.”
Connected TV (CTV) is increasingly establishing itself as a key distribution channel for premium video advertising in Europe. An internal data analysis shows that esome’s CTV clients are also increasingly turning to this advertising channel: In the first three quarters of 2026, they doubled their advertising spending in this area compared to the same period the previous year.“CTV is growing rapidly and will be a must-have in everymedia plan going forward,” adds Bunte. “With our platform, we offer companies a particularly cost-effective advertising opportunity on the big screen in Germany.”
Caption/Photo credits: Benjamin Bunte, CEO. © esome