Berlin and Los Angeles, April 25, 2025 – The Berlin-based communications agency schoesslers is entering into a strategic partnership with Afacture, a Los Angeles-based agency specializing in future technologies. The goal of this collaboration is to help companies remain visible and discoverable in the new era of AI-based search technologies—and thus make the transition from traditional SEO to an AI-optimized online presence. From Google to GPT: A New Era of Visibility For a long time, it was crucial for companies to optimize content for Google’s algorithms—think SEO. But with the rapid rise of generative AI systems such as ChatGPT, Perplexity, Claude from Anthropic, Gemini (formerly Bard) from Google, You.com, and Microsoft Copilot, users’ search behavior is changing radically. More and more people are no longer just searching for information via traditional search engines but are interacting directly with AI models—which use their own response mechanisms and databases.“Anyone who fails to ensure today that their own content is integrated into the world of artificial intelligence will no longer be found tomorrow—neither by machines nor by people,” explains Jochen Kalka, CEO of schoesslers. “Our partnership with Afacture combines our communication expertise with deep AI know-how—straight from the heart of tech innovation in California.” The U.S. as a Pioneer—Germany Follows While many companies in the U.S. are already thinking strategically about AI visibility and actively investing in content used by language models and AI systems, Germany is still in an early phase. The partnership aims to address this and build bridges: between
communication strategies and AI technology, between markets and schools of thought. Tim Stickelbrucks, CEO of Afacture: “AI search engines are fundamentally changing how information is found and processed online. Companies must understand that it’s no longer just about keywords for Google, but about context, structure, and relevance for machines. Our partnership with schoesslers brings exactly that together: an understanding of technology and excellence in communication—for visibility in tomorrow’s world.” Afacture, headquartered in Los Angeles, works closely with tech startups, AI developers, and platform providers, contributing expertise in data structures, training relevant content, and “machine-readable PR” to the partnership.Understood by Both Humans and Machines in the Future As well Together, schoesslers and Afacture offer companies customized strategies for designing and distributing their content in a way that ensures it is found, cited, and incorporated into relevant AI systems—whether in the form of targeted content, structured data, or AI-compatible publication formats. “The future belongs to those who are understood by machines,” says Kalka. “We help our clients not only to be visible in this new world, but also to be relevant.”